Sell Online with Automated Product and Promotional Updates from Bernina.
Cultivate relationships with customers with powerful automated marketing.
Grow your business with local online advertising.
Sell select BERNINA and bernette Products Online
Turn your store into a 24/7 online destination for top-selling BERNINA and bernette products. With BERNINA Commerce Connection, you can showcase a curated selection of machines and accessories directly from BERNINA—ready to sell online, in-person, or anywhere your customers shop.
Whether your customers find you through Google, browse on Instagram, or shop marketplaces like Amazon or eBay, you’ll be ready to meet them with the right product at the right time.
Add Additional Products and Product Lines from a Variety of Vendors
Take full control of your online store by offering products from any vendor with the multi-line vendor option. BERNINA Commerce Connection is an open platform for you to leverage and grow your business with. Add additional product lines—from threads and notions to fabrics and crafting supplies—sourced from trusted vendors in the sewing and craft industry.
Whether you're diversifying with complementary brands or offering exclusive in-store items online, the platform gives you the tools to broaden your catalog and meet every customer need in one seamless storefront.
SEO, SEM, Local Advertising
Reach more customers through powerful tools designed to increase your visibility across search engines, paid ads, and local discovery platforms.
Whether your customers are browsing Google, scrolling through Instagram, or searching for a local sewing class, your store will be there—ready to convert clicks into customers.
Gain access to real-time data that helps you make smarter decisions. Understand where your customers come from, what they’re searching for, and how they shop—then optimize every campaign for better results.
Classes, Warranty/Service, CRM, POS
Your business is more than just sales—it's about relationships, service, and education. With BERNINA Commerce Connection, you can manage everything in one place—from selling machines and accessories, to offering classes, handling service requests, and building long-term customer loyalty.
Whether your customers are shopping online, booking a class, or dropping off a machine for maintenance, you’ll have the tools* to provide exceptional service every step of the way.
BERNINA Commerce Connection FAQs
What is BERNINA Commerce Connection?
BERNINA Commerce Connection is a turn-key website and digital marketing solution designed specifically for the independent BERNINA dealer network. It helps dealers grow their revenue while ensuring a consistent and professional presentation of the BERNINA brand.This program provides dealers with a professional e-commerce website that can accept online orders if desired. All BERNINA product information and promotions are automatically updated, eliminating any manual effort for the dealer.
Built on the Indition platform—the same technology powering shop.berninausa.com —the system integrates with BERNINA’s Navision ERP, allowing dealers to have online orders fulfilled directly by BERNINA if they choose.
What are the benefits of using BERNINA Commerce Connection?
- Professional E-Commerce Website – Dealers get a fully functional online store with the ability to accept and process online orders.
- Automatic Product Data Feeds – Dealers can easily select and sell products from BERNINA vendors and potentially other suppliers like Checker, with automated product updates.
- Flexible Product Management – Dealers can manually add products through a user-friendly interface or bulk upload via spreadsheet for easy inventory management.
- Seamless Credit Card Processing – Payments go directly into the dealer’s own merchant account, with no middleman handling the funds.
- Customizable Website Design – Choose from multiple templates with color and content customization to align with the dealer’s branding.
- Effortless National Promotions – BERNINA’s national promotions are automatically applied, ensuring consistency and ease of use.
- Dealer-Specific Promotions – Dealers can create and manage their own special offers through the Indition Promotions Module.
- Flexible Payment Processing Fees – Dealers using the Tagrem credit card processor pay no processing fees, while those opting for another processor incur only a 1% fee on sales.
- BERNINA Commerce Connection simplifies online selling for BERNINA dealers, providing a hassle-free way to expand their business with minimal effort.
Can BERNINA Commerce Connection help me with Marketing?
Yes! BERNINA Commerce Connection offers several marketing tools to help dealers reach more customers and grow their business.
Indition offers email marketing, SMS marketing and online advertising solutions.
Does BERNINA Commerce Connection offer ongoing Dealer support?
Tagrem offers a range of service options to meet different dealer needs, from a full-service concierge package to a self-service model. Training videos, online support and phone support will be available.
What products can I sell with BERNINA Commerce Connection?
With BERNINA Commerce Connection, dealers have flexibility in choosing the products they want to sell. At launch all BERNINA and bernette products will be available and will receive automatic updates. Indition is currently working on offering products from additinal BERNINA owned companies as well as other vendors that many BERNINA dealers acquire products from. If you have preferred vendors that you would like to be made available within the system, let us know who they are and we will make contact with the companies.
I'm using Shopify why would I change?
While Shopify is a popular e-commerce platform, BERNINA Commerce Connection is specifically designed for BERNINA dealers, offering several advantages that Shopify does not:
- Automatic BERNINA Product & Promotion Updates – No need to manually add or update BERNINA products and promotions; everything is automatically syndicated, saving you time and effort.
- Seamless Integration with BERNINA's Systems – BERNINA Commerce Connection runs on the same platform as BERNINA of America Store | shop.berninausa.com and connects directly to BERNINA’s Navision ERP, allowing for automated order fulfillment by BERNINA if desired.
- Tailored for BERNINA Dealers – Unlike Shopify, which is a general e-commerce solution, Indition is built specifically for BERNINA dealers, ensuring that the brand is properly represented while helping grow dealer revenue.
- Comprehensive Dealer Support – From a fully managed concierge service to a self-service model, dealers can choose the level of support that best suits their needs. Shopify does not offer this level of industry-specific assistance.
- Affordable & Scalable – The program is designed to be cost-effective for dealers, with a reasonable pricing model.
I'm using LikeSew why would i change?
While LikeSew is a general e-commerce platform for quilt and sewing stores, BERNINA Commerce Connection is built specifically for BERNINA dealers, offering several key advantages:
- Automatic BERNINA Product & Promotion Updates – Unlike LikeSew, BERNINA Commerce Connection automatically syncs BERNINA’s product catalog and promotions—no manual entry or updates needed, saving you time and ensuring accuracy.
- Direct Integration with BERNINA’s Systems – Indition runs on the same platform as shop.berninausa.com and connects to BERNINA’s Navision ERP system, enabling automated order fulfillment by BERNINA if desired. LikeSew does not offer this level of integration.
- Tailored Specifically for BERNINA Dealers – Unlike LikeSew, which serves a broad range of sewing-related stores, BERNINA Commerce Connection is designed exclusively for BERNINA dealers, ensuring brand consistency, streamlined operations, and increased revenue opportunities.
- Flexible Service Options – Dealers can choose from a concierge service where everything is managed for them or a self-service option. LikeSew does not offer this same level of tailored support.
- Cost-Effective & Scalable – The program is designed to be affordable for dealers by requiring participation from at least 100 dealers, ensuring competitive pricing while providing a more feature-rich solution.
Why Switch? BERNINA Commerce Connection reduces manual work, integrates directly with BERNINA’s systems, ensures brand consistency, and offers flexible support options—all tailored specifically for BERNINA dealers. LikeSew can’t match these benefits.
I have a Shopify/Big Commerce/Word Press site, will I lose my SEO? How can i redirect pages, etc?
No you will not lose your SEO. Indition makes it easy to redirect URLs. If you prefer, you can even assign the same URLs to the new pages and products that are created